Since launching SpotOn's Gen 2 GPS collar in 2022, we've helped scale their innovation into a market-leading solution. Find out how strategic engineering, operational improvements, and UX focus set the stage for continued growth.
SERVICES
Technical Architecture
UI/UX Design
Development
Product Strategy
TECHNOLOGY
React Native
Ruby on Rails
Bluetooth
Cellular and Websockets
CLIENT
Founded by experts in virtual fence technology, SpotOn creates GPS collars that allow dog owners to create wireless boundaries over large properties with groundbreaking accuracy. Our partnership has evolved over 5+ years from initial development to a comprehensive technology alliance supporting huge user growth across North America—saving pet owners millions compared to traditional wired solutions.
As an integrated extension of SpotOn's team, we've built a platform that powers their expanding ecosystem, from consumer features to operational infrastructure, with AI-driven predictive insights about pet behavior and product performance.
Users first experience the product's value when creating their first virtual fence. While SpotOn's walked boundary system, which users loved for its unmatched precision, was a flagship feature at launch, it delayed this key experience.
We dramatically accelerated time-to-value by implementing a map-based drawing feature that reduced fence creation from hours to minutes. Our React Native solution maintained performance even for large properties while preserving the original walking option.
This core enhancement catalyzed additional innovations, such as fence editing tools, keep-out zones for exclusion areas, and a Home Zone feature that solved GPS interference challenges indoors - enabling seamless dog movement between indoor and outdoor spaces without triggering false alerts.
Working directly with SpotOn's firmware team, we optimized data transmission across GPS, cellular, and Bluetooth channels to extend battery life by 54% while maintaining reliable fence detection. Key optimizations included:
Our backend processes millions of data points monthly, powering essential tools from support dashboards to breach risk visualizations. This data infrastructure also enabled an activity dashboard, providing owners with real-time pet activity insights.
Whitespectre's expertise in WebSockets via cellular technology was critical to getting us to market. Their knowledge of Bluetooth on both iOS and Android platforms really helped us navigate through the introduction of the app with our collar. From a cost perspective, if we had to do it internally versus collaborating with Whitespectre, it would have been at least 1.5x higher."
We built a comprehensive over-the-air platform that seamlessly deploys powerful new features to existing SpotOn collars. This system includes progressive rollouts, beta testing capabilities, and automatic recovery if issues occur.
Through this infrastructure, we've delivered a suite of hardware-extending functionalities, including a real-time command system for lights and sounds, an offline mode for areas without internet coverage, and advanced training features tailored to different dog behaviors.
Our partnership has delivered dual impact: significant cost reductions alongside sustained growth. We've optimized key areas of SpotOn's operations:
These efficiencies have supported SpotOn's user expansion and enabled their multi-generation hardware strategy, including SpotOn+ (2023) and upcoming devices in their pipeline.
Learn more about how we rebuilt SpotOn's mobile app and backend platform.
The enthusiasm that the Whitespectre team brings to embrace new technology and apply it in different ways—that's really the foundation of our growth. They're willing to listen and understand what we're trying to do and help us solve the problems."