Becoming a product-led organization
Once these foundational pieces were in place, we worked with the executive team to formalize their roadmap process and develop their product strategy. In parallel, we also trained and mentored the Purple Carrot product managers, added UI/UX designers to Purple Carrot’s Whitespectre team, and worked with the company to make inceptions, prototyping, and multi-variate testing key parts of the product development process.
The results from these changes were swift, with the company displaying related retention and acquisition improvements within the first months post-release. Over the next year, the team grew and developed, then optimized multiple new features in these areas. They did this in parallel with continuing to scale the platform, improving the data collection and analysis tools, and supporting critical marketing initiatives.