The Business Takes Off
Five months in, the platform and KEEP Collective launched on time and with the target feature set. The second brand, Ever Skincare, followed 3 months later, with a separate in-house team successfully working in parallel to build Ever’s front-end ecommerce application and customize their Lounge.
Due to KEEP Collective’s phenomenal early growth, the platform supported tens of millions of revenue in its first year alone with zero downtime during peak traffic events and tons of enthusiastic feedback from KEEP’s community of independent sales representatives, known as “Designers”. Over that time we released new functionality continuously. Our PMs worked hand in hand with the S&D product organization and business stakeholders to conceive and prioritize features based on ROI, elicit and address user feedback, and continue to invest in the platform’s robustness and scalability.