From beta to launch
After integrating with the necessary third parties, the team launched a two month beta phase. Following the beta, the collective group used the insights, user testing sessions, brand feedback, and a design sprint methodology to further refine the UX. While the app was originally intended to be a combination of a healthy products guide and rewards program, the beta uncovered that users needed simpler messaging at the start; specifically focusing first time users on how to get rewarded for shopping clean label brands, ahead of diving into Merryfield’s wealth of content on standards. With this key insight, we worked with Merryfield to streamline the UX and functionality and help users develop habit loops to bring them back to the app with every trip to the grocery store.