---
title: Transforming enterprise companies with AI-driven insights
slug: hubble-s-transforming-organizational-change-from-analog-vision-to-ai-powered-reality
url: /work/hubble-s-transforming-organizational-change-from-analog-vision-to-ai-powered-reality
description: We partnered with Hubble_s to turn their innovative change management approach into a SaaS platform that enables their enterprise clients to drive organizational change at scale.
summary: How we helped Hubble_s turn their innovative change management IP into a SaaS platform that lets enterprises own organizational change
summaryImage: /images/builder/159e3a5d72874a41bb7e1b418091b3fc.jpg
clientName: Hubble_s
clientLogo: /images/builder/e1c3a1ea59684a6cbbb220def1a525cb.png
showHeader: true
services:
  - Product Management
  - UI/UX Design
  - Development
technologies:
  - React Native
  - React.js
  - PostgreSQL
  - AWS Glue + Amazon Redshift
tags:
tile: [object Object]
primaryExpertise: Data & AI Engineering
secondaryExpertise:
  - AI-Driven Products
  - Mobile App Development
  - Web Development
  - Architecture & Development
primaryIndustry: B2B SaaS
badge: Scale-up
---

![](/images/builder/a371142b95bf40debc230cbbdf4122a2.jpg)

![](/images/builder/8cd8e229959748f1b2f8bb92b4ca0685.jpg)

### Driving organizational change

[Hubble\_s](https://www.hubble-s.com/) was born from a simple-yet-profound realization: traditional change management efforts often fail because they don't consider the critical role of behaviors.

Following distinguished careers in innovation and management consulting, co-founders Daniel Krauel Giménez-Salinas and Rodrigo Guzman developed a unique methodology to help companies pinpoint specific behaviors holding them back. Using this IP, Hubble\_s worked hands-on with clients to develop behavioral roadmaps and track progress, making a measurable impact for their enterprise.

### Scaling insights through innovation

Looking to expand their reach, Hubble\_s envisioned a digital platform that could deliver their expertise at scale—translating their behavioral models into a deeply engaging digital experience and empowering clients with rich, real-time insights.

For this ambitious leap, Hubble\_s sought a tech partner whose expertise spanned architecture, data infrastructure, design and product strategy. Whitespectre's track record of delivering high-impact, scalable solutions for both startups and enterprises made us the ideal choice to turn Hubble\_s' vision into a platform for company-wide behavioral transformation.

###### Hubble\_s' SaaS platform: behavioral change management - Post Meeting Journey

![](/images/builder/7421b792f7194f1da0343b69d66bf738.jpg)

![](/images/builder/3fd4e6a4d6fe402b81216a8d72d0f6db.jpg)

### Building the platform: From vision to reality

Starting in late 2021, Whitespectre partnered with Hubble\_s to translate their unique IP and approach into a digital platform that could scale their business globally. We began by working closely to develop personas and map the target user journeys, designing flows that aligned with Hubble\_s' philosophies as well as the day-to-day workflows of their enterprise clients. Collectively, we built an experience that was both engaging and intuitive, receiving positive feedback from early adopters.

For the platform, considering the needs of their enterprise users, we selected Ruby on Rails as a mature web application technology, integrating Hubble\_s' proprietary behavioral roadmap models and meeting the high-security standards essential for their global banking clients. From the very beginning, our team balanced complex data requirements with performance, ensuring that the platform could scale securely as Hubble\_s expanded.

Whitespectre has 3 key aspects as a partner: One is their deep strategic direction, another is the reliability and robustness of their development, and the third is an element that is super important on a tech partner, which is that Whitespectre is a company that is super well structured, that needs clarity to get organized to organize their teams, and that has been a forcing mechanism for us to be more disciplined, which has been super helpful.

![](/images/builder/9362f4b7ca874b3e9f1c49f111562750.jpg)

**Daniel Krauel Giménez-Salinas**Co-founder, Hubble\_s

### Three phases to scale and transform

###### Phase 1: Building the foundation

We began by establishing a solid foundation, building out the core platform capabilities and data infrastructure, while developing an initial version of the Behavioral Tracker to streamline data collection and drive real-time insights and user engagement. With these capabilities in place, we launched with the first set of companies.

###### Phase 2: Early validation and scale

We then gathered data and feedback from key clients, including Banco Santander, validating the product's potential and providing major insights to drive the roadmap. From there, we continued to develop the feature set, built out the multi-tenancy architecture to scale cost-effectively, and enabled internationalization to support Hubble\_s' growing global reach.

###### Phase 3: Expanding data infrastructure and AI integration

As the data needs grew, we further enhanced the platform's data infrastructure. This included [building a secure data pipeline to a data lake](/services/engineering-architecture), providing the foundational architecture for data and AI-powered analysis. This allowed Hubble\_s to apply AI models and more advanced analytics to identify behavioral patterns and link actions to outcomes, driving actionable insights across diverse enterprises.

### Results: Transforming Hubble\_s into a Scalable, AI-Powered Platform

Our partnership enabled Hubble\_s to transition from an analog, high-touch consultancy model to a scalable, digital platform used by major global organizations—and showed how technical expertise can translate an innovative approach into a transformative digital platform.

Key outcomes include:

*   **Global Enterprise Implementation:** Used by enterprise leaders, including Banco Santander and Danone.
*   **AI-Powered, Data-Driven Insights:** [100,000+ feedback responses analyzed for predictive, customizable insights](/services/ai-features-agentic-solutions).
*   **Fast Onboarding and Scalability:** Reduced onboarding from weeks to days, with new instances deployable within hours.
*   **Improved Change Management:** Empowered clients to better own change management, increasing engagement and improving outcomes.

With a solid data infrastructure in place, Hubble\_s is positioned to evolve further with AI-driven enhancements that will offer clients increasingly precise insights and tools for managing change. Together, we've set a new standard for behavioral change management in the digital age.

![](/images/builder/e76410251c5e446ab1632d7316386fdf.png)

Whitespectre is a company you can rely on for high-quality, well-architected products and features that maximize impact. More than that, they are not just a transactional vendor, but an integral part of our team, especially when navigating emerging technologies like AI where we are all learning together.

![](/images/builder/589839c2b6a34ff8acb0976f608a374d.jpg)

**Rodrigo Guzman**Co-founder, Hubble\_s